Jan Hebnar - Cross-cultural management

Owner, Sinovia

Jan is a lecturer with extensive experience in the fields of business and government relations. Starting his career with Czech Ministry of Industry and Trade, he soon went on to become the Director of EU Market Department. The team he led accomplished a series of important negotiations with the EU. Jan was transferred to Czech Embassy in China in 2009. Working as the Deputy Head of Commercial Section of the Embassy, Jan focused on bringing small to mid-scale Czech businesses to China and vice versa. With the ambition to dive deep into the Chinese business world, Jan came back to China in 2013 as the Managing Director of a well-established European engineering group and led its business operations in the Greater China area. In his spare time, Jan continues his passion in introducing small Western businesses to Chinese market through his own consulting firm Sinovia and occasionally gives lectures at well-established economics universities on various topics concerning doing business in Asia. Jan holds Master’s degree in Law and an MBA from Peking University. He speaks English, Chinese, Czech and French.


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